A press release, also established as a news release, is just a written declaration to the media. Press releases can signal a line of news items: planned events, personnel advances, awards, latest inventions and services, business achievements, etc. Press releases may as well be operated in generating a feature article.
The first process in designing a press release is to write the title. It should be brief, clear and significant: an ultra-compact version of the press releases major point. News release titles should have a “grabber” to allure readers, journalists, just like a tabloid title is designed to grab readers. It may narrate the latest achievement of a company, a current important event, a fresh product or service.
Headlines in press releases are written in bold and are generally bigger than the press release text. Normal press release headlines are present-tense and exclude “a” and “the” as well as forms of the verb “to be” in some contexts.
The front word in the press release title must be capitalized, as should all proper nouns. Nearly all headline words appear in lower-case letters, though adding a stylized “small caps” form may establish a more graphically news-attractive look and impression. Do not capitalize each word.
The easy way to arrive at the press release headline is to take the most valuable keywords from your press release. Now from these keywords, seek to constitute a coherent and attention-getting assertion. Employing keywords will cause you greater visibility in search engines, and it will be easier for journalists and readers to get the concept of the press release subject.
Next step is to write the press release body copy. The press release must be composed as you want it to be published in a news story. Start with the date and village in which the press release is originated. The lead, or initial phrase, should capture the reader and state concisely what is going on. The coming 1-2 sentences then extend upon the lead. The press release body copy should be condensed. Avoid employing very interminable phrases and paragraphs. Avoid repetition and over applicability of fancy phraseology and dialect. A first chapter (two to three sentences) must actually sum up the press release and the additional content must comment it. In a fast-paced world, neither journalists nor other readers would read the complete press release if the beginning of the story didn`t generate interest. Deal with real facts – events, products, services, people, targets, goals, plans, projects. Aim to present maximum use of tangible facts.
The expansion of a press release should be no more than three sheets of paper. Struggle to provide maximum use of actual data for any press release.
Add contact information. If your press release is truly significant, journalists would unquestionably like other information or would like to interview basic people associated with it.